A1 Padel — US Tournaments Launch

Lightning in a Box
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Type: Brand Concept & Art Direction

Work made for: 160/90

Strategic framework

“A1 Padel has captured a phenomenon, and packed enough energy and electricity into a container so tight that we have to keep the side doors open just to catch our breath.

Now, it’s time to let the world in by packaging a product that’s dying to get out. The best things in life cannot be contained. Thank goodness for that.”

Art Direction &
Conceptual Framework
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Snapshot of the concepts and ideas that fueled the design, proofs of concept and the energy we were aiming to capture:

  • High Speed Motion

  • Intense Energy

  • Seeing through a prism

  • Cubism/Futurism

Brand Art &
Storytelling
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The team and I put together two art styles and accompanying storylines. The purpose of these explorations is to show possible brand expressions, as well as new ways of seeing hteir photographic assets and color palettes.