WORLD AQUATICS CHAMPIONSHIP — SINGAPORE 2025
A brand shaped by water
The Strategy
Singapore is a dynamic city, shaped by its vibrant culture, courageous community, lush landscapes and waterways.
The World Aquatics Championship identity needed to reflect fluidity, boldness and above all it needed to resonate with local symbols and expressed the electrifying energy of the city.
The event’s theme, “Water Shapes Us,” acknowledges the love Singaporeans have for water, how it’s reshaped their landscape and fueled their industry.
Team: 160Over90
Creative Direction: Patrick Macomber, Jason Figueroa
Design: Julian Osorio, Austin Lotz, Patrick Macomber
Collaborating accross continents
A peek at one of our digital pin-up boards. As well as some early drafts and inspiration that lead to the final design of the brand
The Outcome
Water Shapes Us — Mood Film
Video Production:160 Over 90
Anderson Bradshaw, Hunter Siede