The Strategy

What can curiosity achieve? How can we face the challenges of tomorrow all while facing the unknown? By seeking to inspire purpose, by identifying the contours of the questions and empowering students to pursue those questions.

The identity proposes optimism in the pursuit of knowledge, dotted spheres of color and bold typography place a parallel between the ethereal and the solidly grounded. The result is a unique identity that offers great flexibility, vitality and fun.